“A big part of Duolingo is that we make language learning fun, and I think that quality specifically was such an awesome opportunity to link to TikTok because TikTok is meant for entertainment, it’s meant for people to have fun. Who are you picking…Pikachu or Duo? 🤔💚 #DUOLIPO #LanguageLearning #Exploring #NYC #HereComesTheBoy #Duolingo #Pokemon #ADayInMyLife From clips of Duo jokingly chasing employees through the space to clapbacks in reply to users saying they prefer Google Translate to a mild obsession with Dua Lipa, the company’s social media coordinator Zaria Parvez has helped Duolingo’s TikTok go from around 50,000 followers to over 1.3 million in a matter of weeks. Since then, Duolingo social media managers have posted new videos of the owl with employees back in the company’s East Liberty office, which reopened in September. Though the education tech company has been on the social media platform since February, its profile has gained new traction following Duo’s very cute Times Square appearance after the company’s initial public offering in July. There’s another famous bird in town.ĭuo, the green owl mascot for language learning company Duolingo, is trending on TikTok.
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